Comm Res 160 Journal Entry No. 3

The things we did today

For this day, we were asked to read articles from F&B World Magazine, a local magazine about food, beverages, foodservices and food trends.

We were again asked for common themes from this magazine that we can use to write articles about a blog that is going to be put up (or be developed). The Great Food Solutions division of the San Miguel Foods Inc. has an old Website: www.greatfoodsolutions.com but it is going to be renovated. Blogs about foodservice industry will be uploaded there and that is our final output as marketing interns.

After browsing, scanning and reading the magazines, we were asked to think and make a list of topics that we can write about.

We thought of writing topics about food safety, food security, food trends (food culture, food recipes, carts and kiosks business) among many other topics that we came up with.

The first list we did was critiqued though because most of the topics were very conceptual. According to Sir Victor, the topics are too retail level and we need to think more of topics that our customers (companies we supply products) will read. We need to strike a balance between conceptual, operational and technical topics.

We revisited our topics. My other co-interns were called to do other tasks. Someone will do the revision of the product list of GFS, the other will do a template for an event, and one will revise the e-blast. I was left with revising the topics our team listed down. According to Sir Victor, working in the marketing department means doing tasks simultaneously but prioritizing what needs to be accomplished by the end of the day

At the end of the day, I was able to come up with a balanced list of topics about foodservice (conceptual, operational and technical). It was approved and the next assignment given to us was to write blog articles for the month of June. We were allowed to leave at 6PM and the topics chosen for June were divided among the four of us.