Tuesday, May 8, 2012

Comm Res 160 Journal Entry No. 11


Today we were asked to continue on with what we were doing, the KFC product ideation, and my assignment which is the global and local foodservice innovation, this time with the help of Anton. Ivan and Marg do the former.

Our task was to do research and desktop research (i.e. blogs, online gimmicks, trends, youtube videos, etc.) on foodservice innovation for our client which is Jollibee.

It was hard to research due to limited internet connection. Anton and I shared my Sun broadband internet. He inserted it to his Macbook and opened his wi-fi enabler. I was quite amazed with that technology of Mac. So we shared the internet connection but it was too slow.

We decided to take home the assignment and compiled what we will come up with tomorrow.

Anyhow, there was an event in the main office of San Miguel Corporation in Ortigas. It was a celebration and a victory party for BMeg as the PBA Philippine Cup 2012 Champions. I'm not really am a basketball fan but I still went there with my other co-interns. I brought along my other orgmate named Joierie who works in the culinary department of San Miguel Foods Inc. because we don't have employee ID with us.

When we arrived there, I thought that the foods that will be served there were grand or decent enough. But no, it turns out the food there were only stalls. It's because there really was a legion of people there. The place was crowded and it would be difficult to feed them all in plates. Thought balloon: corporate greed. Just kidding.

So there, I just enjoyed the food stalls and free tastes and not to mention, the hot promo girls. I also saw the BMeg team but I only know a few of them. I don't really know the others. I was a bit disappointed with the food served so I just went home to finish my task.

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