Comm Res 160 Journal Entry No. 17

For this day, our boss was absent but a task was given to us. Anton, our other co-intern was also absent. So it was I, Ivan and Marg who were left. My boss called at around 10 in the morning telling us the task we have to accomplish for the day.

We need to get the study of Euromonitor about Consumer Foodservice in the Philippines from Ma'am Tracy Portu, our marketing manager. Euromonitor International is a global research agency San Miguel Foods Inc. subscribe to. This agency focus more on marketing research than any other research.

Since the study is quite long, we divided the parts among ourselves (Ivan, Marg and I). After reading the whole thing, we need to write a summary of the parts and compile them and send it to our boss tonight.

I took the part on Consumer Foodservice in the Philippines, Consumer Foodservice by Location in the Philippines and 100% Home Delivery/Takeaway in the Philippines. Ivan for the meantime took Fast Foods in the Philippines and Street Stalls/Kiosks in the Philippines. Lastly, Marg took the topic on Full-service Restaurants in the Philippines and the Cafés/Bars in the Philippines. I decided to tread the three study for the promise that they will compile and do the powerpoint. It turns out it was me who still did the compiling of the powerpoints.

The study was an interesting read. It says a lot about foodservice in the Philippines. What marked in me is that people who are part of the middle-income young professionals are the one who is very fond of indulgent foods. There is also a rise in the number of street stalls/kiosks because there are lower-income group who will look for cheap and convenient foods. Fast-paced Filipinos and mothers will rely on convenient/delivery foods (take for instance the commercial of Jollibee about a working mom getting promoted). These, among many other trends in foodservice is what was discussed in the Euromonitor study.