Comm Res 160 Journal Entry No. 20

I was doing a task given to me by our boss which was the applying of animation on the powerpoint presentation he was doing when he suddenly called me. He was with my other co-interns Marg, Ivan and Anton and they were headed at the QSR room. That room was vacant for the day so we were able to use it. Our boss Sir Vic conducted a lecture on concept generation for clients. This is how they do it in their department: they look for trends, relevance and harmony. These three factors in creating a product intertwine. In coming up with a product, one must first know what are the trends. What is hot and what is not? What is fad and what will stay forever? It's like fashion. One day you're in, and the next day you're out. Next, the product should be relevant. Why should this client (fast food restaurant or full-service restaurant) offer this product? Is it the trend? Will it sell? What value do the customers get from it? Finally, it should harmonize with the products or food selection offered by a certain Quick Service Restaurant (QSR) or Full-service Restaurant (FSR). Will it be appropriate for KFC to offer grilled chicken when their flagship product is fried chicken? (thus, Kentucky Fried Chicken).

Also, these three factors in concept generation should matter to You, Them, Me. Will I buy this type of product I'm proposing? How about him or her? And more importantly, them.

After discussing this topic on concept or product generation, we applied the concepts to the products we were able to come up with (actually, it was my other co-interns who came up with them).

Was the products we were able to come up with is following the trend? Does it harmonize with the product offerings by the client? And is it relevant? Does it give sufficient customer value?

After the meeting, my other co-interns improved their product ideation while I finish the task I left.