Comm Res 160 Journal Entry No. 15

I was absent yesterday, May 14, 2012 because I had to attend my bestfriend’s college graduation.

When I came in to office today, I asked them what they did. They told me that they looked for food blogs and listed them down. They came up with a few credible food blogs and consolidated them and looked for common themes among them. The task we did today was the same except that we have to come up with a longer list of blogs. As usual, internet connection was a problem since not all of us have access to it. We can only use my broadband and Sir Victor’s desktop but today, he was using it so we had to rely solely on my internet connection. I hope the company pays me for providing them internet. Anyhow, we just continued what we were doing when our boss, Sir Vic approached us. He gave us a list of things to do such as the merging of the promotional activity on their product used by different restaurants and fast food restaurants e.g. Jollibee’s Avenger’s bucket.

We were also asked to find the following:

• GDP Growth Rate for Q1 (first quarter) of 2012
• Inflation Rate for Q1 (first quarter) of 2012 and Q4 (fourth quarter) of 2011
• Consumer Confidence Q1 of 2012
• Unemployment Rate for Q1 of 2012

I was able to find these data our boss was asking. Good thing my co-intern Anton from UA&P told me where to locate them.

We decided to divide the task among the three of us (our co-intern Ivan was absent today). Anton decided to take the merging of the product promotion of the companies while Marg was asked to do some other office works. I, for the meantime, did the GDP, inflation, consumer confidence, and unemployment rate plus another task given by my boss which was the performance of the following fast food/restaurants:

• Jollibee
• McDonald’s
• KFC
• Pizza Hut
• Greenwich
• Max’s Fried Chicken

I was ask to research on what they are currently doing such as their gimmicks, promotional activities and new product offerings; the number of stores they have as of Q1 of 2012 and their Q1, 2012 performance in terms of sales, revenue, system-wide sales, and other numbers that may be beneficial data to the marketing department. I was able to finish the first task given to me but this one, I was not able to finish within the day. It was frustrating to do the task especially if the data were not readily available. I stayed and worked overtime since I was absent yesterday. I decided to leave at around 8PM, go home, sleep and wake up early and finish this task.